Sustainability Is Good For Business | Learnings From The Launch Of The Sustainable Business Network

On 19 November, the Garden Room at Powerscourt Estate was filled with energy, optimism, and a genuine desire to make a difference as the Sustainable Business Network (SBN) officially launched. The event brought together businesses from across Wicklow and Ireland, all at different stages of their sustainability journeys, but united by a shared commitment to positive change. If you missed it, we have all the insights and tips that came from this sustainability-inspiring event.

Key Themes From The Day

1. The Business Case For Sustainability

A recurring message from the speakers was that sustainability isn’t just good for the planet – it’s good for business. Susan Collins, owner of Home of Hair, shared how taking the sustainability route has allowed her business to thrive, recently opening a second premises. The savings achieved through sustainable practices have been reinvested into the business and its people, demonstrating that responsible choices can drive growth and resilience.

2. Bravery And Leadership

“Be braver, be vulnerable, and reach out for help,” advised Darragh Flynn of The Happy Pear. Businesses were encouraged to find their own path and purpose, rather than simply following others. Our team at SBN and the wider network were highlighted as a source of expert support for those ready to take the next step.

3. Practical Action

Susan Collins reminded attendees to “pick one thing at a time – choose what’s most important to you and your customers.” Many participants admitted feeling overwhelmed by the complexity of sustainability, but the advice was clear: progress starts with small, manageable steps.

4. Transparency And Engagement

Sharing progress openly and involving teams and communities was highlighted as a driver for trust and impact. From regular wellness days to giving back to local communities, businesses were encouraged to celebrate their achievements and be transparent about their journey. This is a way of encouraging and motivating teams to continue to put sustainability as a priority, as well as your clients and customers.

5. Unexpected Opportunities

Lúgh Ó Braonáin of Climate Connected noted, “Unexpected things may be needed – every cooperative started small, but cooperation became the key.” The event showcased how collaboration and openness to new ideas can unlock opportunities and drive innovation.

Insights From The Panel And Attendees

Sustainability Means More Than Just the Planet

The panel and speakers reminded us that sustainability is about more than environmental impact – it’s about people, communities, and building resilient businesses. As Cathaoirleach Lourda Scott said, “The Sustainable Business Network empowers businesses across Wicklow and the island of Ireland to think and act sustainably, to embrace practices that protect our environment, strengthen our economy, and support the wellbeing of future generations.”

Every Journey Starts Somewhere

Many attendees shared that they are only starting out on their sustainability journey. The complexity of the topic can feel overwhelming, but the advice from the panel was clear: take baby steps, focus on one thing at a time, and celebrate progress. As one attendee put it, “I was slightly overwhelmed with the complexity of the topic but what I learned at the event was to take baby steps and one step at a time.”

The Power of Sharing and Community

The event was praised for its open atmosphere and the opportunity to meet local businesses with a shared interest in sustainability. Attendees valued hearing the speakers’ journeys to certification and the practical challenges they faced. “You chose fantastic speakers – very different backgrounds but you could take something away from each of them,” said one guest.

Practical Support and Realistic Solutions

Rob Rankin, Managing Director of SBN, captured the spirit of the network in his speech:

“We know that sustainability can be a daunting subject for business owners, but we’re here to help by speaking sustainability in a business person’s language – practical, non-judgemental, and positive. The network is a place where all types of businesses with genuine purpose can connect, trade ideas, and do business with each other. Whether you’re just starting out or are already advanced, SBN offers support, training, and a vibrant community to help make your business stronger, more sustainable, and more successful.”

What Attendees Loved

• The three inspiring speakers, each showing how sustainability underpins their businesses.
• The concept and vision of the Sustainable Business Network.
• The chance to network and put faces to names.
• The panel’s complimentary skills and experiences, and the excellent moderation.
• The stunning venue (with a note for better signposting next time!).
• The sharing of experiences by member businesses, and the promise of structured support and training.
• “Super interesting,” “insightful,” and “a great job well done” were just some of the comments received.

Challenges On The Sustainability Journey

We asked attendees: Which area(s) do you feel you are struggling with on your sustainability journey?

Here’s what they shared:

• Understanding that sustainability means more than just environmental impact.
• The costs and complexity of certifications, which can be inhibiting for small businesses.
• Feeling overwhelmed by the breadth of the topic.
• Needing more overall knowledge and information.

Moving Forward Together

The Sustainable Business Network is here to help. Whether you’re just starting out or looking to take your sustainability efforts to the next level, SBN offers practical workshops, training, peer support, and a welcoming community. As Rob Rankin reminded us, “People’s attitudes to sustainability have changed massively in recent years, and we at SBN want to harness that positive change.”

Let’s keep the conversation going, support each other, and take those next steps – one at a time.

Interested in joining the network or learning more?

If you would like to know more about who we are and how to join the Sustainable Business Network, head on over to www.sustainablebusinessnetwork.ie or get in touch with Rebecca at rebecca@sustainablebusinessnetwork.ie. Why not join us for our next sustainability in action networking event and see what it is all about to be part of this growing community of future-focussed businesses?